10th
What is TALLULAH cosmetics
As I start to meet more people and companies in this industry, the question of “what do you do” or “what are you about” naturally comes up more often. As consumers of our products, you should know what we are passionate about, what we believe in, what our goals for the company are, why we choose to create the products we do. So I think the best way to answer all of those things is here, for you, our customers, readers and partners.
I think “what I am about” is best summed up in three words: Passion, Beliefs and Goals
PASSION
I started TALLULAH cosmetics from a passion that I had nurtured most of my early life, like most young girls, beauty was something sought after. But it wasn’t just beauty, it was passion for great products, amazing design, innovation, image, texture, fragrance; all of these things combined were and still are my passion. This company has allowed me to turn what was once just an outlet for expression into something that I love working on everyday; my passion. So first and foremost TALLULAH cosmetics is my passion because it’s what allows me to create amazing products and share them with you.
BELIEFS AND GOALS
Just like you all, I believe whatever I buy should work really well. Lip gloss, computers, cars, clothes, whatever it is, I expect for it to work. If it doesn’t, I usually won’t buy it again, and I’ll probably tell my friends about how it didn’t work.
So when I decided to put my name on a company and a product that I created, I knew that it had to work, and work very well. Everything that I am passionate about went into glossary mineral gloss, and not until it was perfect did I say “we now have a lip gloss”.
Over 9 months of research and development went into the formulation and packaging of glossary, and honestly I have no idea if that is way too long or way too short, what matters is that everything about it is right. I’m not too concerned about how long it took, I learned so much in the process and I am already using that knowledge with the new product that is currently in R&D.
So my core belief and goal with TALLULAH cosmetics is to create products that work better than anything else in the market, to innovate far beyond what others are doing and to lead. I believe that spending the time and energy on building the right products will create a lasting impression with you all, and you will grow to expect nothing but the best from us. My hopes are that one day you will tell your friends, your family, your colleagues, your teachers, your neighbors about us and they too will come to enjoy our products.
My other goal for TALLULAH cosmetics is to build the company to last. As someone who didn’t go to business school, I have had to learn everything about running a business from family, friends, mentors, advisors and from many of my own mistakes. The one thing that they all express to me is to make sound business decisions that will make your company last over time. I agree, and that is the goal, to continue to build the company with my passions and beliefs and create some really great cosmetics along the way!
Feel free to leave a comment and let me know what you think. What are your passions, beliefs and goals?
Best,
Amy
